Unlucky Penny Micro-Brewery / 2023
Micro-Brewery Word Mark & Label This project involved naming a microbrewery using a given noun and adjective, followed by designing a wordmark, label, and 6-pack packaging mockup. The microbrewery named "Unlucky Penny" aimed to incorporate the theme of "unluckiness" to creatively enhance the theme.
The initial concept included using symbols of bad luck, such as an upside-down horseshoe or broken mirror, but these symbols hindered legibility. Ultimately, the decision was made to incorporate the theme by using a cent mark in the “C” of the wordmark and extra illustration to support the theme.
