So Dança Rebrand / 2023
Logo & Rebranding For this project, we were tasked with selecting a brand that lacks frequent promotion and redesigning its brand identity for a fresh, updated look. I chose the dance wear brand So Dança. As a former dancer, I felt a personal connection to this project and was excited to delve into dance wear design. My objective was to modernize their visual identity in a way that aligns with the brand’s core values of dependability, inclusivity, and inspiring the future of dance globally.
In approaching this redesign, I decided to maintain a simple logo design. Dance encompasses far more than just ballet and the stereotypical image of thin, white women that is often perpetuated in the media. Dance includes diverse styles, shapes, and sizes, serving as a powerful form of expression and passion. My goal was to capture this diversity and inclusivity in the brand's visual identity, emphasizing the true essence of dance and representing the brand’s commitment to inspiring all dancers.
